WHPR Companies-Firms Communications Audit

With more than 25 years of experience in public relations, marketing and communications on behalf of nonprofit organizations, associations and businesses, Weisman Hamlin Public Relations recognizes that the key to success is a firm marketing and public relations foundation, a platform from which effective communications campaigns can be launched.

In order to build or enhance that foundation, it is critical to identify and evaluate the assets your business or firm has in place.  WHPR offers the perfect tool for taking those vital measurements:  The Communication Audit.

WHPR conducts a comprehensive evaluation of your existing communications systems and develops a complete report covering strengths and weaknesses.  Upon completion, The WHPR Communications Audit delivers specific recommendations which will help your business or firm elevate its profile, expand its customer or client base and serve its mission more effectively.

WHPR Communications Audits are tailored to your needs.  Our process is hands-on, personal and individual so that it addresses your unique requirements.  WHPR Communications Audits typically include a wide-ranging yet carefully integrated exploration of:

Often, internal and external awareness of who you are and what you do can be clouded by messages which do not communicate information about your mission precisely.  WHPR’s Communication Audit examines your mission statement, graphic presentations, social media practices and – most importantly – perceptions held by those intimately familiar with your business and those who do not know it well.

INTERNAL TOOLS – “The Tool Box Audit”

Every effective communications campaign begins inside the organization.  The WHPR Communications Audit examines the tools you use to communicate with key internal audiences: – staff, upper level management, volunteers, customers and clients.  The Tool Box audit carefully evaluates how effectively upper management is communicating the company or firm’s purpose and goals to staff AND how well staff is communicating with management. The examination can include, but not be limited to, printed materials, meeting agendas, internal digital communications, formal and informal avenues of communication, chains of command.

To insure that the precise message you need to deliver is being delivered, The WHPR Communications Audit explores and evaluates the entire array of tools you use to communicate with your outside audiences, especially potential customers or clients, existing customers or clients. The Audit examines the impact of your website (often out of date and inconsistent with changes that have taken place since the site was launched), brochures, newsletters, promotional materials, community outreach, networking activities and public speaking.

A sustained, focused media campaign elevates your profile, educates the public, boosts internal morale, generates support and introduces you to new avenues of support.  The WHPR Communications Audit will evaluate media coverage past and present, evaluate the systems and processes which you use to generate media coverage.  The Audit identifies potential new initiatives to generate coverage, assesses your capacity to provide media with all the elements essential to quality coverage (including written materials, message development and delivery, visual content, internal “expert” resources) and recommends procedures which support your media campaign.

The WHPR Communications Audit typically requires at least one month to complete and requires the active – although measured – participation of your organizations leadership (past and present senior staff, volunteers, customers or clients).