A New Farmers Market at the Farmers Market
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(Client: Original Farmers Market)
Farmers have sold and traded produce for thousands of years. But the modern farmers market, as we know it nowadays? It has a few significant forebearers, most notably, around these parts, the Original Farmers Market at Third & Fairfax, which perfected the early art of the back-of-the-truck fruit sell back in the mid-1930s.
Over the years, the locals-and-tourists favorite evolved, gaining several stands and more businesses beyond fruit-and-vegetable sellers. And while good produce is indeed still sold at the market, it no longer has that traditional farmers market feel, save a clutch of excellent organic stands that can occasionally be found near the clocktower.
That’s set to change on Tuesday, July 24 when “a host of local and regional farmers” take over the parking lot space near where Du-par’s and Short Order meet. All sorts of fresh-from-the-vine or tree veges and fruits will be on the tables, as well as market hallmarks like organic honeys and nuts and such.
Original site on NBC Los Angeles