Cause Marketing

Cause marketing, “doing well by doing good,” is one of the most strategic and effective ways to grow brand identity. A good cause marketing campaign generates traffic, boosts morale, wins new friends, serves the community and greatly enhances your reputation. Building such a campaign requires careful, strategic planning and sharp execution. WHPR takes particular pride in our capacity to develop and implement effective cause campaigns. We understand the critical importance of finding just the right charitable link for your company, the importance of establishing relationships which serve everyone’s interests and the significant benefits which flow from well-planned cause marketing events.

Understanding the importance of linkage between company and charity, WHPR will help you identify the cause and its link to your company’s mission. In addition, if the marketing includes an event, WHPR will work with staff and/or event planners to develop a media friendly event, coordinate media co-sponsorships and leverage that sponsorship into advertising and potential event news coverage.

WHPR will also help indentify tools for employee involvement because our experience with cause marketing shows that employee involvement boosts morale and energizes events. An example of our work is Art in The Park, which was created by WHPR for Park Labrea Apartments. It spanned at least five years and raised thousands of dollars for Camp Ronald McDonald for Good Times, a charity cherished by a Park Labrea executive.

For more information on Causecast visit the Causecast site here.